01
We find where your customers are.
We choose the channels around your product and audience, then agree on what to publish and where.
We help tech and AI companies engineer for virality through creator strategy, creative direction and coordinated publishing.
We engineer for virality with a network of 1,000 creators. We find creators whose audiences fit your product and work with them on videos, demos and posts that give people a reason to watch, talk and share. We handle the briefs, content reviews and publishing schedule, helping each creator tell your product’s story in a way that feels natural to their audience.
Product launches
Bring your product to the people it is built for.
We connect your product with relevant creators, shape the campaign with them and coordinate publishing around an agreed plan.
Book a callConcept · Illustrative creator profiles
We choose the channels around your customers and agree on the message, materials and publishing dates.
We engineer for virality
with creators.
Our network brings together 1,000 creators. We help you choose the right people, shape ideas with them and coordinate the campaign.
02
We find the creators who fit.
From our network of 1,000 creators, we build a shortlist around audience fit, style and availability, then agree on briefs and publishing dates.
03
We shape ideas people can share.
We work with creators on hooks, formats and talking points that fit your product and their audience. They bring those ideas to life in their own voice.
04
You review the creators’ drafts.
Creators make the videos and posts. We collect their drafts, coordinate your feedback and help them prepare the work for approval.
05
We coordinate publishing and learn.
We manage the schedule with creators, collect publication links and review the available response data with your team to inform the next campaign.
How Karma works
We plan the campaign and choose creators.
We learn about your product and audience, then shortlist relevant people from our network of 1,000 creators and agree on the campaign.
Creators make it. We guide the work.
We shape the ideas and briefs with creators. They make the content, while we coordinate your team’s feedback and approval.
We coordinate publishing and learn.
Creators publish on the agreed schedule. We collect the links and available response data, then review what to carry into the next campaign.
Illustrative workflow